The Town Center study area encompasses the main north/south and east/west road corridors in the Mequon/Thiensville core. The north/south corridor follows Main Street/Cedarburg Road from Mequon Road to Concord Place and also includes the Green Bay Road corridor from Buntrock Avenue to Freistadt Road. The Town Center also includes the Mequon Road corridor from Buntrock Avenue to the Milwaukee River.